XR TECHNOLOGIES
These Interactive marketing ideas opening up avenues in the fields of the Real Estate Industry, for architects, designers, retail companies, construction companies, and homeowners. This is a new approach for the design process that the concepts of interaction and multi-relations are being achieved through it.
3D Interactive environments are often referred to as virtual reality or interactive 3D and have a figurative appearance. Much like our own world, this type of world allows interaction with other (networked) beings as well as the manipulation of objects.
This is a new approach for the design process that the concepts of interaction and multi-relations are being achieved through it.
Now architects can create designs that not only the client can see but actually live in.
XR makes it possible to let customers explore products or projects in a fun and intuitive manner. With real-time rendering, there are no limitations. It’s a new and interactive way to market, sell and activate.
When we consider all the technological achievements, we have to admit that it’s hard to say which of them is the most helpful in the architectural, construction, real estate, retail industry. Each solution can raise the level of hyper-realism, but also to facilitate and improve various processes.
If we look at more than a decade, we will realize that various predictions for Sci-Fi films have become our reality. Numerous state-of-the-art solutions have affected all industries across all verticals, and architecture has also seen significant progress.
A world where robots and drones can build a building where holograms have become tangible and robust, a world that allows real-time access to real-world and augmented-reality realms – such is our environment.
However, we can hope that these tools will become even more affordable and that the use of these tools and apps will become routine.
