3D Visualization is defined as “any technique for creating images or animations to communicate a message”. The real estate market uses a combination of both static and dynamic CGI to contribute to marketing and producing their projects. CGI in this industry is often referred to as models. Although 2D renders are used often, real estate companies prefer using 3D CGI. CGI for commercials are becoming a popular option to create eye-catching material. Modern-day commercials range from CGI product rendering, animated material to mixing both live-action and animation. We work closely and collaboratively with our clients to understand how their products or projects are used, where when, and who the end-users actually are.